Emily Goh

Background

About Emily Goh

I am a designer that thrives to deliver creative solutions and great user experiences to users. I have 16 years of experience in designing and developing successful applications. I have worked on products from ideation to commercial release. I specialize in UX research and UX/UI design for apps. I conduct user research to gather qualitative and quantitative data with different research methods including survey, in-depth interviews, usability testing, card sorting etc. The data insights gathered are translated into actionable recommendations in UX design.I was the Art lead at Happy Labs, a Singapore game studio for the past eight years and had the opportunity to lead a great team. Since the launch of our games, we have surpassed 60 million downloads worldwide. I worked on the titles: Magic School Story, Restaurant Paradise, Happy Mall Story, Happy Pet Story, Hotel Story, Toriko, Puchi Puchi pop etc. My prior experiences in the advertising and education design industry have honed my love for simplicity in design and user interfaces. Working on different branding and products, I understand how to put the user at the center of design.