Emily Grant

Background

About Emily Grant

A results driven digital marketing professional with an MSc in Digital Marketing and certifications in Google Analytics (GA4), SEMrush, and Digital Marketing Associate (DMI). I combine strong analytical capabilities with creative content development and a customer-centric mindset, refined over 5+ years in customer service and hands-on experience in live marketing environments. Eager to bring my digital marketing expertise to a dynamic team to contribute to impactful marketing strategies. As a Professional: At Kraken Robotics, I played a key role in supporting the marketing team during a major brand integration. I created engaging multimedia content aligned with new brand messaging, developed internal stakeholder presentations, and helped execute a refreshed social media strategy that improved audience engagement. My background in customer service - across fast-paced hospitality settings - sharpened my communication, problem solving, and team leadership skills. As a shift leader, I trained and managed staff, consistently exceeded sales targets, and built strong customer relationships. These experiences made me adaptable, resilient, and highly attuned to consumer needs; traits I bring into every marketing strategy. As an Academic: During my MSc at Robert Gordon University, I applied key marketing principles to real client campaigns. I developed SEO strategies, crafted high quality content using Adobe Creative Suite and CapCut, and used tools like GA4 and SEMrush to analyse performance and deliver actionable insights. One highlight was leading a campaign strategy for a live client that included performance analysis, content alignment, and recommendations to boost ROI and customer engagement. I also have a First-Class honours degree in Applied Social Science, where my dissertation focused on the impact of corporate social responsibility (CSR) on brand perception, I conducted qualitative research and offered strategic recommendations on sustainability and market positioning, Resulting in me achieving one of the top grades in my class. Outside the 9-5 ⏰ I’m passionate about combining artistic creativity with marketing data. I’m also continuously developing professionally; currently learning Spanish and actively pursuing marketing certifications to stay ahead of industry trends. Thanks for stopping by!