Emily Herman

Background

About Emily Herman

What I enjoy most about public relations is developing creative ways to meet a goal that initially seems elusive. The post-lockdown period of the past few years has been especially challenging. But I have found ways to amplify the voices of major travel and hospitality brands and bring attention to smaller brands that are less well known and located in regions where opportunities for recognition are not as robust. My talent is finding the “hidden” themes within the trends and discovering new ways to tell their stories. I have achieved 100% placement for clients by developing creative approaches to repetitive tropes and themes, and by forming trusting relationships with media to nurture their interest. In my most recent role, I increased my team’s success meeting KPIs by more than 50%. I’ve been told that I am a perceptive, empathic communicator. I honor diversity and am deeply interested in others’ ideas and perspectives. MY TOP CONTRIBUTIONS Account Management: Revived depressed, post-pandemic coverage with 100% placement rates. Project Management: Created effective goal-based tracking systems to improve outreach, forecasting and planning. Creativity: Mined consumer, behavioral trends for resonant campaign themes. Collaboration: Energetic, eager team supporter and problem solver. MY TOP STRENGTHS Empathy: Words are important to me. I listen carefully and ask meaningful questions to determine the best ways to respond and interact with others. Relationships based on mutual respect and trust are central to my work with teams and partnership with clients. Developer: I see the potential in other people and honor their abilities and talents, and I do not hesitate to champion and support their ideas. I like guiding and developing those less experienced. I have managed and mentored interns who moved on successfully to start their PR careers. Positivity: I have been told I am an upbeat person, and I easily inspire and motivate others. Ideation: I love ideas. I enjoy connecting them to develop new perspectives that can move a campaign in a new, exciting direction. Some of my success lies in recognizing obstacles and developing new systems and procedures to remove these barriers. Futuristic: I am forward-thinking. I like to envision what is possible, and I consider this a great strength when it comes to helping clients achieve their goals. Creativity has been one of my key attributes all my life. It has helped me broaden my perspective.