Emily Schmidt

Background

About Emily Schmidt

Emily Schmidt is an applied behavioural scientist who helps companies use behavioural science and behavioural economics principles to create better client experiences and products. Emily currently leads the behavioural practice at ATB Financial, where she collaboratively stood up the corporation’s behavioural department. She works across the organization to identify needs, design interventions and consult on business problems to create lasting behaviour change amongst clients and team members. With a Bachelor of Commerce in Marketing and a Master of Arts in Behavioural Economics, Emily’s current area of focus is client behavior, understanding the unconscious factors that drive client decision making. Emily’s research centers specifically on heuristics and cognitive biases in clients’ perceptions of experiences and likelihood to advocate for a brand. Prior to working in behavioural science, Emily spent over 10 years as a senior marketer within the tourism and environmental education industries where she crafted marketing strategies rooted in consumer psychology and behavioural signaling to promote and deliver exceptional experiences. She has led multi-disciplinary teams spanning paid media, earned media, influencer marketing, owned content, social media, digital marketing and B2B marketing to deliver on integrated marketing programs which span the consumer journey and drive results. Emily has collaborated across internal and external landscapes to orchestrate collaborative marketing and behavioural science programs. She has served on the CDI Travel and Tourism Program Advisory Committee as well as various other city of Calgary advisory committees where she provides a tourism, marketing, and consumer behavior lens.