Emily Thurman

Background

About Emily Thurman

Highly effective marketing professional who is skilled in achieving results. Capable of establishing, influencing and leading strong, positive, collaborative relationships with internal and external partners. Respected with positive attitude. Marketing: Develop effective integrated marketing strategies to meet business objectives including brand awareness, engaging, acquiring and retaining B2B and B2C customers. Translate strategies into targeted cross-channel campaigns across digital and traditional media. Build and manage budget to meet targets. Communicate plans to partners for awareness. Oversee marketing agencies and internal marketing team to execute plans, actively review, analyze and report on channel effectiveness and initiate optimizations. Test, monitor competitive landscape and research trends to capitalize on insights.E-Commerce: Drive traffic and conversion for B2B and B2C digital channels. Coordinate marketing and on-site efforts for optimal experience. Identify functionality that may increase performance, then collaborate on the site construction and testing. Serve as the subject matter expert for the organization, ensuring partners successfully deliver consistent branding, product data, imagery, and launch new products. Responsible for merchandising and navigation.Creative: Direct internal and external partners through marketing tactic design and editorial development. Ensure solutions are on-brand and flawlessly executed to the brief, thus delivering the right message based on the audience and marketing channel. Focus on improving process and cost-effectiveness. Provide design and copy feedback per analytics and testing results. Product: Drive wholesale and retail growth across multiple channels of distribution through strong product and marketing strategies. Completed consumer research, innovation brainstorms, competitive and sales analysis to determine pricing, assortment mix, and product promotions, while ensuring profitability.Customer: Focus on the end user. Customize and segment efforts based on buying behavior and needs. Evaluate performance and test and learn what engages for optimal results. Oversaw the design of selling tools and problem solved sales program, selling and execution issues. Assisted in forming sales training and during event execution.Process: Established processes and outlined workflows in a project management tool, which streamlined work, drove consistency, assigned accountability and provided clarity for tasks, timeline and dependencies.