Emily Walton

Background

About Emily Walton

I am a shopper and retailer marketing specialist with over 20 years experience working across multiple markets, channels and categories. I've worked both 'in-house' and for agencies, giving me a wealth of real-life experiences to draw on. After 10 years based in Asia and East Africa, I also have extensive experience in Developing and Emerging Markets, delivering programs at a global, regional and local level. I have worked with some of the world's biggest brands, including Unilever, GSK, Coke and Diageo to name but a few. But I am equally passionate about unlocking the growth potential of smaller start-ups & challenger brands, especially brands in the CPG and F&B sectors. I'm fascinated by shopper behaviour and the opportunity to influence it, whether the focus is on un-locking the future of shopping, developing and emerging channel dynamics, category transformation or omni-channel engagement. Success as neither an art nor a science but all about finding the perfect mix.