Emma Deacon

Background

About Emma Deacon

I’m a Senior Digital Product Owner and qualified Business Analyst with a passion for delivering impactful digital solutions in fast-paced, customer-focused environments. With over a decade of experience leading cross-functional teams at TUI UK & I, I specialise in managing complex product roadmaps, driving innovation, and aligning business and technology goals to create real value.My background spans digital transformation, e-commerce, stakeholder management, and business analysis across both Agile and Waterfall settings. I thrive on solving challenges, optimising processes, and collaborating with diverse teams to deliver results.Recently, I’ve developed a keen interest in AI and its potential to transform products and customer experiences. I’m actively upskilling in this area, having completed foundational courses in AI for Product Management and exploring AI tools and possibilities.If you’re looking to connect with a proactive, adaptable leader who combines analytical rigour with creative problem-solving, let’s chat!