Emma L.

Background

About Emma L.

With experience spanning a multitude of industries, over sixteen years and a masters in Business Marketing. I’ve become a professional who can adapt to support any businesses needs across the full spectrum of marketing and ecommerce specialties. I’ve recently shifted from consulting to two businesses providing marketing and business strategic advise and with no task too big or small, getting sh*t done. to a permanent role at CSD brands rebuilding their digital marketing and e-commerce platforms. My story… My career started as a graduate navigating the product development of architectural products in a B2B environment at Holcim. Boosting my experience and skill set I worked my way up marketing in the luxury hair and beauty industry for world renowned brand, ghd. After completing my master, as Global brand manager for Penny Skateboards, I led the brand strategy, product development, media and communications for a youth focused lifestyle brand. Taking those skills into fashion as the Marketing Manager of Universal Store I managed a team of four working towards making retail a welcoming place from campaign strategy and development, media, events, partnerships, social media all with a focus on building process. Moving to the Gold Coast I then took on a role with MooGoo to re-brand their sister brand, A Bit Hippy. A new challenge landed on my lap to manage a growing team of 6 driving awareness and online acquisition strategy for esmi, Poni and Lip Heroes. Building the team, marketing strategy and internal process frameworks to drive efficiencies and prepare for growth. Pulled over to a contract role for I Love Linen I helped their new General Manager by building campaign process to streamline tasks and manage internal communications. Developing the content strategy for paid digital media, while mentoring and project managing the team across all marketing channels. Taking a break from e-commerce retail world, I took on a role with Stone Studio. Developing their communications and marketing calendar, working on strategic improvements across paid digital, email and social media while coordinating the day to day implementation of marketing communications and reporting. While working in this role another opportunity arose with CSD brands, and with my fashion retail background, I jumped at the chance to help them rebuild their marketing team, structures, processes and strategy. I’m excited to explore the potential and grow these brands into the future.