Emma Labrador

Background

About Emma Labrador

As a results-driven Chief Marketing Officer with 10+ years of experience in AdTech and SaaS companies, I specialize in building high-performing marketing strategies that drive growth, brand awareness, and customer acquisition on a global scale. Currently leading marketing and communications at Displayce, I oversee the international positioning of a specialist OOH suite, connecting brands to over 1.6 million digital billboards worldwide. Prior to this, I shaped the marketing vision for Agilitest (SaaS – Software Testing) and Oncrawl (SEO Software), where I built the brand from the ground up, scaled teams, and executed award-winning campaigns that delivered measurable impact. My expertise lies in: Growth & Demand Generation – Driving inbound and outbound strategies through content, event, partnerships and automation. Global Brand Positioning – Expanding brand presence across Europe, North America, and beyond. Team Leadership & Strategy – Managing and scaling high-performing marketing teams. Data-Driven Decision Making – Leveraging analytics to optimize performance and ROI.