Emma Major

Background

About Emma Major

Having photographs that you are proud to use is key to building business success That's the difference to whether you're going to be using those photos or not. It’s then really important to understand how to use those photos effectively in your marketing. I’m Emma Major, Award Winning Photographer and the owner of Major Moments. We specialise in Branding Photography and helping our clients to actually use their photographs effectively to increase engagement, enquiries and bookings. Just a few statistics to bare in mind: •Everyone's on social media! 3.6 billion users on social media platforms •Most people access social media on their phone •Most people access it on mute and this is why it's so important to have really powerful photography •The average reading age in the UK is just nine years old! Having powerful photos that can demonstrate what you're talking about is really important Just think about when you're scrolling through social media do you scroll really slowly and intently read every single post or do you flip through and then go all that looks cool let's see what that's all about I bet it's the 2nd! What is Personal Branding Photography? Photographs that represent you, your business and your brand. These photographs are the eye into your business. We have a strategy call with you to learn all about you as an individual, your business and your brand. What you do, who you work with and learn who you want to do more work with. You have 0.5 seconds (if that) to grab your audience's attention. We live in a busy world and people will make an assumption of what you do because of the photographs you have used. Our top tip is to have photographs that match what you are talking about. If you say you're a friendly and approachable company, you must have photographs of your team smiling on your website! Sounds simple right! But the number of businesses that get this wrong is surprising. Branding is much more than just headshot photographs. It's important to capture your personality and also capture what you do on a daily basis. This can be: • Delivering talks • Hosting workshops • Book launches • Client meetings • Phone calls • Zoom calls • Hosting events It's then what you do with the photos that counts, we will go through proven techniques for you to implement too! “All that visibility work is paying dividends!” Kym Hamer Send us a message now to discuss your branding photography, we look forward to working with you to build your brand together!