Emma Moran

Background

About Emma Moran

Strategic marketing and revenue operations leader with 10+ years experience maximizing technology, aligning and reporting revenue metrics, and partnering cross-functionally to drive business results. Experience across multiple industries, including:+ B2B SaaS/Tech+ High growth startups+ Small business & entrepreneurship+ Nonprofit organizations+ Agencies+ Secondary & higher educationKey results: Implemented new lead scoring model and MQL automation that unblocked data flow, increased quality of leads for sales, and created faster feedback loops Led cross-functional project to implement new source and campaign attribution model and update 300k+ historical records, enabling marketing to measure pipeline ROI and cost effectiveness across paid digital channels Reduced sync errors between MAP & CRM by 98%; maintained less than 1% errors on an ongoing basis after project completion Implemented a cleaner integration between our events platform and MAP that reduced data flow errors, enabled near real-time registration and attribution reporting, and reduced operations teams’ resources by 50+ hrs per year Solutioned a marketing list import process that cut time to complete in half Sourced, tested, and implemented new email marketing automation software for university; worked closely with IT and other key stakeholders to ensure a smooth transition and a seamless, secure API connection with our database and CRM Designed, managed, analyzed, and reported on analytics for 75+ daily email marketing automations to qualify and nurture prospects and leads in key segmentsGrowth & Learning highlights:+ Nonprofits taught me the impact of being passionate & values-driven+ Entrepreneurship and agencies taught me to be relentless & customer-focused+ Tech and startups taught me to be fast, flexible, and decisive+ Working remotely for nearly a decade has taught me how to make progress with a distributed team & communicate effectively + Becoming a working parent taught me to prioritize — and how to maximize impact with limited time and resourcesAlways looking for new connections and opportunities for speaking, mentoring, and coaching. DM me if you want to chat!Also: wife to my favorite adventurer and mother of three.#raisingfutureleaders