Emma Scott

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About Emma Scott

Emma Scott is an award winning creative director and brand strategist, heading up strategy at Sydney-based branding agency Tiny Hunter. Emma is also the co-founder of SENSOR.I.AM, alongside Jessica Kiely. Sensoriam is a discerning curation of the best natural perfume brands from around the world. Emma & Jessica uncover distinctive, small-batch fragrance creators, eschewing mass-market “big perfume” manufacturers. All products are incredibly luxurious; beautifully crafted and artisanal in approach. Free of all synthetic chemicals and harmful toxins. Sensoriam was born out of a deep love for luxurious scent and natural living. Emma’s keen interest lies in strategic planning to capture the hearts and minds of a business’ most desired customer, to ultimately impact sales and growth. Tiny Hunter is known for its human-centric approach to branding, Brand Kinship®, an approach which Emma has championed throughout the agency. Brand and marketing is no longer a linear conversation. It’s complex and multi-dimensional. Most importantly the power in the relationship between a brand and its customer has changed. It is now the customer that decides how, when and why they want to engage with a brand. Everything needs to be built from that key consumer insight that taps into the powerful point of difference for a brand. A brand needs to genuinely solve a relevant problem for the customer and ensure that it evolves with the customer, as their need states change. AREAS OF FOCUS: Brand Strategy Brand Identity Brand storytelling Web & Digital Marketing & Communications INSTAGRAM @emmiko.scott @wearetinyhunter @sensor.i.am