Emma Shi

Background

About Emma Shi

Passionate about Product Management, Product Marketing, and General Management, with a strong focus on customer-centric strategies and design thinking principles. My experience spans creating engaging print and digital learning and teaching programs for K-12 students and teachers, managing complex bilingual projects involving 550 textbooks in Spanish and English, and leading product development and marketing at nimble, early-stage EdTech and CPG startups. This diverse background has honed my ability to: • Translate complex concepts into engaging products through data-driven market analysis and user-centric design. • Lead and collaborate in cross-functional teams, managing diverse stakeholders effectively. • Build meaningful partnerships with external international vendors. Having lived and worked in both China and the U.S, I bring a global perspective to my work. My deep understanding of both Eastern and Western cultures enables me to think from different perspectives and infuse empathy into my leadership and collaboration experience. This perspective allows me to contribute in unique ways, such as: • Spearheading product localization for English learning materials for Chinese children in collaboration with a Chinese publisher—ensuring cultural authenticity and achieving $40K+ in sales within the debut month. Specialties: · Cross-functional Leadership · Product Management · Product Marketing · Business Analysis · Financial Analysis · Portfolio Management · Product Launches · Project Management · Strategic Planning · Market Analysis · Competitive Analysis · Data Analysis · P&L Management · Relationship Management · User Research · Presentation · Public Speaking