Emma Summersby

Background

About Emma Summersby

After an incredible journalism career which included a decade working on the Hairdressers Journal editorial team, I embarked on some PR education and launched Summersby Media. That was in 2010, and what began as a small venture with one client, has grown to be one of the leading hair PR media agencies. We specialise in the professional hair & beauty sector and have vast experience working on both UK and global brands. We are a small team and pride ourselves on our prestigious list of clients. As a result, we are often at full capacity and I have purpously kept the agency niche and specialised. We are experts in creating communications strategies for both short and long term projects. We are incredibly well connected in the professional hair sector and take great pride in our reputation as being the go-to agency to connect brands and individuals. Our clients currently include: Global haircare leaders & the Number 1 Colour Brand, Wella Professionals Italian Vegan certified haircare brand, Insight. The world's number 1 brand for thinning hair, Nioxin Leading nail brand, OPI Multi award-winning hair colour brand, Clairol Wella's leading retail ranges: Wella Deluxe, Silvikrin and Shockwaves Hair colour expert and educator, Carolyn Newman Skin testing leaders, Colourstart. Voluntary role launching the Collective Pride Awards with Tom Chapman & The Lions Barber Collective. We've been fortunate enough in the last decade to have worked on multiple market-leading brands, as well as a wide range of start-ups and individual profile building too. I have personally worked on the campaign that saw Mark Leeson crowned British Hairdresser of the Year, as well as taking Robert Eaton on a journey that resulted in being crowned British Hairdresser of the Year. I've launched global brand Hot Tools in the UK, both in the trade and consumer sector, have been responsible for multiple award winning entries over the years, and have been instrumental in creating PR strategies to take brands to market leading headliners. Areas of expertise include brand and profile building, award entries, copywriting, PR & marketing strategies, crisis management, photoshoot/image direction & art directing.