Emma Wade

Background

About Emma Wade

I work with brands in the Baby Care and Small Domestic Appliance space, helping them make sense of market trends and consumer behaviour. I turn data into stories — whether it’s explaining why sales are shifting, spotting growth opportunities, or helping teams get the most out of tools like gfknewron. Over the years, I’ve built a strong foundation in leadership, training, and client delivery — from running training sessions across global offices, to streamlining reporting processes and improving data quality standards. I’ve worked in both commercial and charity environments, so I’m used to navigating high-pressure situations and handling sensitive conversations with care. I’m confident with tech (Windows, Microsoft Office, internal platforms like DWH and GSE PE), and I pick up new systems quickly. I’m also pretty handy with the practical stuff — budgeting, databasing, scanning, filing, raising purchase orders, and producing reports. Always curious, always learning — and always up for a good challenge.