Emma Wu

Background

About Emma Wu

Final year Commerce student at UNSW, majoring in Business Analytics and minoring in Finance. Interested in Business Intelligence, Data Analytics, Data Visualisation, Project Management and Financial Consulting.I am involved in multiple university societies, including the UNSW Business Society and the Australia China Youth Association.Currently, I have been enhancing skills in Data Analytics, Data Visualisation, Marketing Analytics, Financial Consulting and Strategy Consulting at both university and through my current role as an intern at Macquarie Group.Through both coursework and extracurricular activities, I have been able to leverage skills in various facets, including-> Strategy ConsultingDevised green energy strategies in partnership with Accenture consultants during the Industry Consulting Project, and prepared a pitch for the Office of Planetary Observations highlighting strategies to penetrate additional international markets, as part of the UNSW International Business Project-> Data VisualisationConstructed a data visualisation story exploring car crash trends in NSW, detailed in a presentation, using tools such as Microsoft Office and Tableau Desktop-> Data Modelling and Machine LearningCreated and trained models using R to predict customer retention and churn rates, in conjunction with testing multiple model types to determine the most optimal forecasting model in terms of accuracy, sensitivity and specificity-> Data AnalyticsAchieved Microsoft Excel Associate Certification and developed coding skills in languages such as R and SQL, to analyse and discuss insights drawn from datasets.