Emmanuel Balayer

Background

About Emmanuel Balayer

Since 2002 when I served as Regional Director for the Indo-French Chamber of Commerce & Industry, I have endeavoured to build my career on a unique understanding of the Indian luxury market. Ensuring that a diversity of brands and clients waste no time in positioning themselves within it. After founding my own consultancy firm, Emmanuel Balayer Consultancy Services (EBCS) in 2006, I have had the privilege of partnering with visionary business minds to shepherd some of the world’s foremost luxury brands into the Indian market. Working at the intersection of brand and business, our intensive strategy and marketing process hinges on our ability to quickly and creatively identify brand partnerships that generate a rich and meaningful shorthand for new consumers. Working with EBCS, brands like Tod’s, BMW, Rolls Royce, Aman Resorts, Vacheron Constantin and others have emerged powerfully on the Subcontinent, while lifestyle spaces like Aer at the Four Seasons and Olive Bar & Kitchen in Delhi, launched with EBCS, have permanently redrawn the topography of Indian luxury lifestyle. With a valuable network built over time and a keen instinct for upcoming trends and existing lacunae in the market my successful endeavors in Luxury Real Estate, particularly, led to my appointment as Vice President, North India for Sotheby’s International Reality in 2014. Whether developing a creative marketing strategy to relaunch a venerable brand or providing clear-sighted insights into the mechanics of the Indian market I think I have always understood, long before the advent of social media, that a brand’s identity is not decided by the brand itself, but by its community of consumers. Developing a successful strategy that will function through all stages of a brand’s life cycle requires a rare kind of cultural and creative fluency and it’s precisely that kind of fluency that I bring to every project and partnership.