Emmanuel Picaut

Background

About Emmanuel Picaut

I am a Senior Digital Marketing & Growth Manager with 6+ years of experience driving international growth through data-driven strategies across SEO, PPC, UX/CRO, and community building in cross-border B2B2C environments. I currently work in Japan, leading and supporting multi-market marketing initiatives across Europe and APAC, with hands-on responsibility for growth strategy, performance optimization, and project leadership. My role sits at the intersection of marketing performance, user experience, and data, where I translate insights into measurable business impact. Over the past years, I have: Scaled monthly revenue from ¥22M to ~¥100M through structured growth strategies Grown organic traffic from to monthly visits via SEO and content optimization Led PPC campaigns across Meta, Google, X, and Pinterest, managing monthly budgets of up to ¥4M Built and managed influencer programs with 100+ partners Scaled online communities (X: → followers; Discord: 0 → 1,500 members) Reduced customer support workload by 80% through automated chatbot workflows I also bring strong UX and CRO expertise, supported by my Baymard Institute UX Practitioner certification, and regularly work on conversion optimization, experimentation, and user behavior analysis using tools such as GA4 and Microsoft Clarity. I enjoy roles where I can lead projects, collaborate across teams, and solve complex growth challenges with a pragmatic, results-oriented approach. I’m open to senior digital marketing, growth, performance, or UX/CRO-adjacent roles, particularly within international or remote-first teams. Feel free to connect or reach out if you’d like to exchange ideas or explore potential collaborations.