Emmie Johnson

Background

About Emmie Johnson

As a CRM and digital operations lead, I specialise in turning complex systems into streamlined, user-friendly platforms that drive engagement, insight, and growth. With a strong background in business management, marketing, and communications, I bridge the gap between strategy and execution—ensuring platforms like HubSpot and Salesforce truly work for the teams who use them. I have led the optimisation of CRM systems across sectors, implemented robust data governance processes, and overseen multi-channel campaigns that deliver measurable results. Whether it's designing a lead nurture workflow, cleansing a database of thousands, or scoping integrations with platforms like Shopify or Xero—I thrive on making the messy stuff make sense. With roots in automotive and experience across creative and mission-driven industries, I bring a mix of commercial acumen, hands-on digital capability, and a collaborative approach to every project.