Enrico Pavan
Co-founder & President, Analytics & CRO Director at Analytics Boosters
Based in Treviso, Italy
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Seniority
C-Team
Department
Other
Location
Treviso
Industry
Advertising Services
Company size
3
Contact information
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e•••••••@analyticsboosters.com
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Background
About Enrico Pavan
Founder and President at Analytics Boosters, a company focused on data-driven marketing. I am a certified analytics expert, user experience and conversion rate optimisation consultant, as well as a writer, speaker and trainer. I developed my skills in the field, analysing and consulting for clients in different industries — such as finance, fashion, luxury, travel, gambling and many others — and countries. In 2014/15/16 I was shortlisted for practitioner of the year and most influential contributor in the annual DAA Awards for Excellence Competition. In 2018 I was insert into the 10 World Digital Analyst by DAA and I write two chapters for the HenrySteward Publications -Applied Marketing Analytics- focused on mobile analytics and conversion rate optimization. Certifications: Google Analytics Individual Qualification WebTrends Professional Google Tag Manager Qualification Adobe Marketing Cloud Goals: massimizzazione ROI investimenti sia on sia offline; analizzare il comportamento degli utenti cross-site; massimizzare engagement utente - sito / profilo Social landing page wireframing / optimization / A/B e MVT Testing massimizzare la user experience degli utenti Pubblicazioni: 3 interviste @InternetMagazine con focus la Web Analytics 2 articoli @HenrySteward Publications
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