Eoghan Sutton

Background

About Eoghan Sutton

I’m a Paid Media Specialist at 2K Games, where I lead large-scale paid media campaigns across North America for titles including Civilization VII, WWE 2K25, and Borderlands 4. I design and execute full-funnel strategies that drive awareness, consideration, and conversion across platforms such as Meta, TikTok, Reddit, Amazon, Google Ads, and DV360. My career at 2K began through the global graduate program, rotating across Paid Media and Marketing Strategy, where I supported the launch of titles like PGA 2K23, Marvel’s Midnight Suns, and LEGO 2K Drive. Since then, I’ve advanced to managing end-to-end paid campaigns, building strong cross-platform partnerships, and presenting data-driven recommendations to senior leadership. I’m passionate about strategic planning, creative problem-solving, and mentoring emerging talent, having onboarded and managed graduates within the team. Known for composure under pressure, I thrive during high-volume launches, consistently adapting strategies to deliver results.