Eoin Prendiville

Background

About Eoin Prendiville

At Ding, my focus as Director of Trading & Marketing has been centered on leading our direct to Consumer teams to drive growth and enhance profitability, evidenced by a substantial double digit increase in profitability. Through strategic diversification and efficiency improvements, our team has adeptly managed SEM, Paid Social, SEO, influencer and CRM campaigns. We've successfully established new marketing channels and implemented a pricing strategy, yielding a significant gross profit uplift. Previously as Customer Director, my leadership was pivotal in fostering a customer and data-led approach, driving strategic visions that catalyzed hyper-growth. Our collaborative efforts have refined CRM strategies, bolstering retention by an impressive 10%. My technical acumen, partnered with deep analytical insights, has consistently aligned our tech, data, and analytics teams with the organisation's trajectory towards excellence in customer engagement and business outcomes.