Ergo Kruve

Background

About Ergo Kruve

With a strong foundation in finance and 15+ years in sales and analytics — including 6+ years in B2B SaaS — I help enterprise businesses grow revenue and profit through data-driven insights, pricing optimization, and digital transformation. Currently, as a Strategic Analytics & Insights Senior Client Business Partner at NIQ (Baltics), I partner with leading CPG, retail, telecom, fintech, and gaming companies to help them understand their shoppers, markets, and promotional effectiveness. I advise executive teams on revenue growth, assortment strategy, and price & promo analytics — turning data into actionable strategies. Previously, at XTEL as an Enterprise Account Executive I helped global CPG leaders optimize pricing, promotions, and trade spend through Revenue Growth Management (RGM) and Trade Promotion Management (TPM) solutions. I worked closely with C-level stakeholders in Sales, Finance, and Revenue Management to quantify ROI and drive commercial efficiency. At Analyse², I launched new Nordic markets and delivered pricing, promotion, and retail analytics software to major brands like Mars and Danone. My ABM and social-selling strategies helped boost demo rates by 40% and close 25+ mid-market SaaS deals in just two years. I also work with early-stage SaaS startups, helping them define their ICP, build GTM strategies, and automate outbound workflows. Key Wins • Built a €2.5M new-logo pipeline within 8 months at XTEL • Closed €250K+ in ACV and a 6-figure enterprise renewal within 8 months • Supported CPG clients in driving RGM and promo ROI improvements through analytics-driven strategies • 🤖 Leveraged AI tools to automate outreach — cutting prospecting time by 50% and increasing response rates by 35% • Designed GTM strategies that generated 25+ closed/won SaaS deals in 2 years • Increased demo rates by 40% through social-selling and content-driven engagement What Drives Me I’m passionate about connecting data, strategy, and sales execution — helping organizations translate insights into sustainable growth.