Eric Berger

Background

About Eric Berger

I am a consumer packaged goods (CPG) sales leader with deep expertise in building high-level relationships with key commercial accounts and driving category growth. Throughout my career, I’ve leveraged an innovation mindset to bring out-of-the-box concepts to market, rallying teams around a shared vision to win share and exceed long-term revenue goals. I lead with integrity, transparency, and urgency—cultivating dedicated, top-performing teams that thrive in fast-moving and competitive markets. My ability to combine business acumen, people leadership, and sales execution has consistently delivered award-winning models, expanded product lines, and strengthened retailer partnerships. Selected Achievements: Retailer Growth Models: Devised and implemented Albertsons’ Edison-Winning Model, driving double-digit POS growth and capturing share from competitors; later tapped to deliver the next-generation Winning Model 2.0. Award-Winning Leadership: Recognized for accountability, innovation, and execution with Henkel’s Leadership Commitment Award. Category Expansion: Successfully grew laundry assortment from a limited offering to a full portfolio across WinCo Foods, unlocking untapped growth potential and expanding market share. Trusted Partner to Top Retailers: Strengthened and retained high-value relationships with Albertsons, WinCo, Fred Meyer, QFC, and other leading retailers by delivering solutions that fueled mutual growth. Areas of Expertise: Customer Relationship Management Sales Operations & Forecasting Growth & Market Expansion Strategic Planning & P&L Management Shopper 360 Data & Syndicated Insights Innovation & Solutions Development Culture & Team Building Performance Management eCommerce Search & Retargeting Technical Skills: IRI POS & Panel Data IRI Supply Chain Tool Nielsen Assortment Tool Symphony EYC Let’s connect: eric@bergersales.com