Eric Boydstun

Background

About Eric Boydstun

Range of Experience Includes: • Management of Sales Team (*) to deliver $165MM Revenue in Indirect Channel. Execution of Global & NA Lubricants Strategy focusing on premiums while maintaining market share of core business in Consumer, Transport and Industry with 28 distributors. • Marketing Planning Execution & Spend Management Process Development and Execution. Developed & implemented process to better track $120MM SP & A budget. Visibility allowed leadership to quickly re-purpose underperforming activities and create value with new opportunities. Created SP & A Post Investment Review process in North America. Reviewed >$50MM in marketing spend leveraging lessons learned with marketing, sales & finance to generate better ROI on overall Spend. Format & process were adopted globally. • Portfolio Review Process Execution in North America / LATAM Direct Implemented Annual & Quarterly Review Process to manage Portfolio SKU introductions & withdrawals for better utilization of working capitol. 2013 – NA – 500 SKU reduction recommendation resulting in $5.5MM WC reduction. • Execution of Marketing Strategy & CVP for Car Care Brands as Category Sales Manager Executed marketing strategy through sales teams by making fit for purpose w/ customers. DIY accounts doubled Rain-X windshield wipers volume and margin while in the role. Implemented Car Care Profitability Deep Dives for DIY. Price / Portfolio Management increased by 40% from 2008 – 2010. • Strong Commercial background in B2C Sales & Marketing specializing in National Account Management (DIY Retail) – 10+Years Strategic Account Planning, Value Selling & Negotiation as DIY Sales Manager (Lubes & Car Care) for Shell and companies prior to Shell since 1995