Eric Choi

Background

About Eric Choi

I’m a UX/UI designer with a passion for crafting meaningful, user-centered digital experiences that make complex things feel simple—and delightful. With 20+ years in the field and a degree in Communication Design from Carnegie Mellon, I bring both depth and curiosity to every project. I’ve led design efforts across web, mobile, automotive, IoT, and emerging tech—partnering with global brands like Adidas, Disney, Microsoft, Samsung, Coca-Cola, HP, and Eli Lilly. From strategy and wireframes to prototyping, testing, and cross-functional collaboration, I thrive in the messy middle where ideas turn into real-world solutions. Fluent in Figma, Sketch, Adobe XD, and Principle, I’m also fluent in translating business goals and user insights into clear, compelling design. Whether I’m shaping a product vision or refining microinteractions, my goal is always the same: to make technology more human. Let’s connect—I'm always open to thoughtful conversations, creative challenges, and big ideas.