Eric Dash
Chief Communications and Content Officer at Proshares
Based in New York, United States
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Seniority
C-Team
Department
General Business & Management
Location
New York
Industry
Investment Management
Company size
168
Contact information
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e•••••••@proshares.com
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Background
About Eric Dash
Experienced Head of Communications and Content and trusted advisor to CEOs and other senior executives in financial services, technology, and the U.S. government. Former New York Times reporter, Treasury Department policymaker, and content strategist and storyteller for some of the world’s most prominent leaders and brands. Gets concrete results by making complex information easy to understand. From AI-powered startups and A-list asset managers to global fintech and financial services firms, has deep experience working with complex, regulated businesses and a track record of turbo-charging their content and communications efforts to: • Generate client leads, news coverage, and sales by simplifying complicated topics into convincing messages and marketing materials. • Educate and persuade regulators, investors, and other stakeholders by developing integrated marketing and public affairs campaigns. • Transform rich data sets and information into actionable insights, compelling videos and visualizations, and sometimes even new products. • Optimize their communications infrastructure (people, processes, and protocols) for today’s fast-paced, digital media environment. Skilled in content strategy and content creation; corporate communications, external communications, internal communications, and crisis communications; brand and thought leadership marketing. Strategic planning focused on media relations, executive communications, video and digital content creation, influencer marketing, social media strategy, and the development of integrated marketing and public affairs campaigns.
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