Eric Decicco

Background

About Eric Decicco

As a results-driven business leader, I design and execute successful and progressive operations with a profound global impact. My expertise lies in brand ideology. I leverage sound technical and financial acumen with my graphic design and business development background to improve efficiencies and drive sustainable growth. Throughout my career, I am consistently recognized as a collaborative leader and communicator who develops motivating training initiatives and creates an international culture of employee engagement. — HIGHLIGHTS — Developed and manage the annual Dunkin' International Barista Championship, successfully executing the event for 4 consecutive years. Oversaw competitions across 4 regions, spanning 32 countries, restaurants, and more than participants worldwide. Directed all phases of the event lifecycle—from concept to execution—including marketing collateral design, promotional campaigns, and creation of a training prerequisite that showcased operational excellence, creativity, and engagement. Partnered with cross-functional teams, sponsors, and stakeholders to drive success and global visibility. Led marketing, promotion, and PR initiatives to boost awareness and participation, while implementing innovative digital and live event formats that elevated brand presence and customer engagement internationally. Built and manage strategic partnerships with leading equipment providers—including Cimbali, Eversys, Bunn, Schaerer, and Micromatic—to advance coffee, espresso, and non-coffee innovation and support international rollouts. Led the Dunkin’ International Espresso Reset program in the Middle East, redefining the espresso flavor profile, redesigning the customer experience interface, and overseeing an initial $3M equipment investment that scaled to $12M. The program fueled rapid adoption across 560 stores and expanded to 6 additional countries. Directed the global rollout of a multi-tap beverage dispensing system across Europe, the Middle East, and LATAM as part of Dunkin’s beverage-forward strategy. Since launch, iced beverage mix and comparable sales have increased 20%, while enabling innovation platforms such as Refreshers, Nitro Cold Brew, and Iced Teas. Partnered with manufacturers to engineer a system tailored to international market needs.