Eric Forget

Background

About Eric Forget

4th Semester Business/Marketing Student with a passion for music of all kinds. I have experience with digital advertising from platforms such as Google Ads, Facebook Ads, Google Analytics, Instagram Ads, Youtube Ads, Shopify and MailChimp. Experience editing photos, videos and music using programs such as Adobe Premiere, Adobe Photoshop, Adobe Lightroom, Cubase. Attended Algonquin College for professional writing in 2011 and learned creative writing skills, research skills as well as editing skills. Looking to graduate from my Business/Marketing program and build experience to start my career in Digital Marketing. My goal is to work with cross-functional digital marketing teams to plan, design, build and optimize digital marketing strategies that enable clients to meet their business objectives. My fundamental skills include analyzing data, developing observations and recommended tasks. With 2 years of experience using Google Analytics, Google Tag Manager, Google Search Console. Ability to evaluate end-to-end customer experience across multiple channels and customer touch points and manage pay-per-click budgets as per approved project plans. I also have 2 years of experience setting up ad campaigns and conversion tracking using Google Ads (Search, Display, YouTube Pre-Roll, Shopping) as well as experience with Facebook / Instagram Ads. My personal management skills include managing pay per click advertising across multiple ad platforms such as: Google Search Ads, Google Display Ads, Google Shopping Ads, Facebook Ads, Facebook Dynamic Product Shopping Ads, LinkedIn Ads, YouTube Ads. Able to track day-to-day campaign activities for quality and consistency. Able to continuously monitor clients campaigns and seek ways to improve conversion rates. Able to work within a cross-functional digital marketing team to plan, design, build and optimize digital marketing strategies that enable clients to meet their business objectives. Able to develop standardized reporting formats, templates and methodologies to present to peers and clients.