Eric Gibson

Background

About Eric Gibson

I believe the best brands don’t need reinvention. They need a trajectory shift: a recalibration of intent, a reintroduction into culture, and leadership that builds belief from the inside out. I’ve spent my career helping brands and teams lead that kind of transformation, evolving them from known to loved. Most recently, as Chief Commercial Officer at Golf Pride, I helped reposition a 77-year-old brand from “handles for clubs” to “equipment for hands.” It was a deliberate move from a transactional, product-first identity to a values-led, performance-driven mindset rooted in how golfers feel—not just what they use. That evolution led to double-digit gains across every major brand health metric: • +12% rise in likelihood to be recommended by golfers (NPS) • +11% increase in reaching new golfers • +11% improvement in brand approachability • +10% growth in unaided brand awareness • +10% increase in share of voice These weren’t just marketing wins. They reflected deeper cultural relevance, sharper positioning, and stronger emotional connection with consumers. I lead with a clear framework designed to unlock high-performing, resilient teams. I believe great leaders must consistently show up in four positions: • In the audience, to celebrate their team’s progress • In front, to clear distractions and protect their focus • Behind, to provide cover when things get hard • Next to them, so they never feel alone This model creates clarity, confidence, and accountability. It helps teams feel seen, supported, and empowered to perform at their full potential. I’ve built global teams, reshaped brand systems, and created cultures where no one has to shrink their gifts to fit the room. My experience spans both CPG and Sports/Lifestyle. But the throughline has always been the same: intentional brand building that aligns internal behavior with external relevance. If you’re building a brand that needs momentum—or one ready for reflection and inflection—I’d love to connect.