Eric Gooden

Background

About Eric Gooden

Eric Gooden is an innovative, results-driven marketing professional with twenty years’ experience in brand building, leading multi-channel marketing campaigns, developing communications and PR strategies, providing creative direction, and producing events. Eric has a demonstrated track record in e-commerce, CRM, and loyalty marketing, while ensuring key objective alignment and strong ROI. Eric excels at developing creative solutions to business challenges, while building strategic partnerships, increasing market share, and driving consistent revenue growth. Passionate about brands and their people, Eric brings an entrepreneurial spirit to team leadership and project management. In addition, as a seasoned creative director, Eric’s skills in digital and print design, photography, and event production, ensure that the visual presentation of any marketing initiative is always on-brand and resonates with its target audience. • Marketing strategy • Communications • Brand strategy • Digital strategy • Loyalty marketing • CRM strategy • E-commerce & analytics • Marketing analysis & measurement • Creative direction • Public, media and influencer relations • Event management & event marketing • Product development & launches • Promotional optimization • Project & budget management • Strategic partnership development • Coaching, and mentoring of direct reports