Eric Hayden
Email Marketing Manager at Performance Golf
Based in Fort Worth, United States
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Seniority
Manager
Department
Advertising & Marketing
Location
Fort Worth
Industry
Sporting Goods Manufacturing
Company size
130
Contact information
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e•••••••@performancegolf.com
Phone
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Background
About Eric Hayden
Lifecycle marketing professional with 10+ years building email programs that drive business impact. Grew Cheaper Than Dirt's email list to 1M+ subscribers and implemented Yotpo loyalty platform - work that contributed to the company's acquisition. Managed four ESP migrations (ExactTarget → Emarsys → Bloomreach, Listrak → Klaviyo). At Performance Golf, we built sales enablement automation for high-ticket bookings with some of golf's top coaches, generating revenue growth through targeted email and SMS flows. Specialize in: Loyalty platform implementation | ESP migrations | Sales enablement automation | Technical integrations (HubSpot, Attentive, mobile apps)| RFM segmentation | List growth strategies Platforms: Klaviyo, Bloomreach, Emarsys, Yotpo, HubSpot, Attentive, Shopify, BigCommerce
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