Eric Iversen

Background

About Eric Iversen

A great message demands clear thinking. And clear thinking takes time and effort, talking and listening, and the honesty with yourself to know when you haven't quite got there. Because when you do achieve clarity, you know it, and the words, stories, and messages just flow. It feels terrific, and it's my favorite thing to do for work. The most creative, rewarding professional experiences for me have come from building new lines of business in communications, learning, and program activities on foundations of clear thinking, defined strategy, and disciplined execution. First as an academic, I learned the discipline to finish big projects, developed intellectual independence, and gained confidence that I could learn or teach whatever I had to. Later in organizations, I built operational and leadership skills growing a series of vaguely defined executive aspirations to teach or persuade people into coherent, scalable programs and operations that supported strategic interests and were cash-positive. I'm continually fascinated with how new communications technologies keep evolving to help learning and communications projects succeed. New forms of media are driving new uses of language to reach newly available audiences. Not a news flash, but we’re all learning and being both challenged and excited by it. At Start Engineering, we tell stories about learning and career opportunities in STEM fields to make them accessible and exciting for K-12 audiences of all kinds. Our customers include colleges and universities, companies and foundations, school districts and non-profits. We’re mostly B2B, but our retail side is growing, too. I write books and develop learning content, do the blog, plot content and digital strategy, engage people through social media, conduct field research, and work to position us for collaborative opportunities. I love telling our story, in print or in person. Skills: • Content and communications strategy • Advanced editorial skills • Building efficient, sustainable program operations • Social media • Content curation • Online community management • Team leadership • Outreach and collaboration across business groups • Advocacy, media, and government relations • Successful proposal and grant writing