Eric Koch

Background

About Eric Koch

I am a B2B growth marketing leader and the Director of Demand Generation at Schellman, specializing in architecting GTM engines and executing demand strategies that drive predictable revenue. With over a decade of experience across SaaS and professional services, I focus on building full-funnel strategies that untangle complex compliance objectives for global clients.My approach to modern marketing is rooted in cross-functional alignment—connecting marketing, sales, and technology to create persona-driven growth engines. At Schellman, I am focused on scaling our demand infrastructure during a period of significant organic growth, ensuring our marketing efforts are as rigorous and integrity-driven as the compliance services we provide.Key areas of expertise include: GTM Strategy & execution.Orchestrating complex, multi-stakeholder strategies that turn buyer intent into pipeline.Demand Infrastructure: Architecting the systems and tactics—ABM, lifecycle nurture, and paid media—that scale revenue. Team Leadership: Fostering an open, ethical work environment built on trust, transparency, and people-first values.Operational Excellence: Turning data-driven insights into actionable results to meet the needs of our stakeholders and the communities we serve.I thrive at the intersection of data and creativity, with a passion for building marketing engines that act as a signal-based, persona-driven driver for the business.