Verified recordTechnology; Information and Media

Eric Leroy

Head of Business Development Europe Digital Transformation Innovative Technology Solutions at Proqure

Based in Geneva, Switzerland

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Location

Geneva

Industry

Technology; Information and Media

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e•••••••@proqure.io

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+41 ••• •••• ••••

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Background

About Eric Leroy

I work where data, AI, and customer experience meet. I turn products, packaging, and touchpoints into connected experiences that unlock real-time insight and measurable growth. From strategy to execution, I help teams design the journey, build the stack, and scale what works—privacy-aware, KPI-obsessed, and relentlessly user-centric. Focus areas: connected packaging & 2D barcodes, digital product passports, CRM/CDP, marketing automation, and omnichannel commerce. Lifelong learner (MIT xPRO in AI). If you’re exploring physical-to-digital engagement or want to convert anonymous traffic into loyal customers, let’s connect.Skills: Digital Transformation | Omnichannel Commerce | AI Innovation | Customer Engagement Strategies | E-commerce Solutions | Project Management

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