Eric Lynge

Background

About Eric Lynge

Forward-thinking business strategist with a proven track record helping global sports and media companies expand in Asia through innovation, research, and partnerships. Combines entrepreneurial drive with board-level corporate experience — from building brands and brokering media rights to launching data-led ventures. Known for crafting high-impact strategies, developing cross-functional teams, and advising organizations at all levels across the golf, media, and digital sports ecosystem. With over 30 years of leadership in the golf and sports industry across different sectors, I offer the following partnership services:* Market Intelligence via Consumer or Industry Research * Market Entry/Market Development advisory & strategy * Distributor/Agent Introduction & Evaluation * Acquisition/Investor Introduction & Evaluation * Retailer Overview/Introduction/Evaluation * National Associations/Federations Introduction * Tournament Sponsorship/Agency * Tourism Marketing/Impact * Speaking/Panel participation I have had the honour to present and/or moderate in the following events: • Asia Golf Convention (Singapore 2023, 2024) • Asia Pacific Golf Convention (Danang 2022) • Vietnam Golf Magazine Golf and Leisure Awards (Hanoi 2022) • PGA of GB & Ireland Members Conference (Thailand, 2019, 2022) • Nine Bridges Forum (Korea 2018, 2019) • 12th Asia Club Managers Conference (Singapore 2018) • HSBC Golf Business Forum (Shanghai 2015) With senior positions held in the professional golf associations, industry stakeholder federations – including the not-for-profit – and other commercial areas, my experience, knowledge, contacts and friendships present a valuable asset for the companies with whom we partner. In our frequent visits to each markets and calls with contacts, we continue to have a view on Japan, Korea, China and SE Asian countries which are all vastly different sports economies with unique characteristics.