Eric McNew

Background

About Eric McNew

After working for iconic American manufacturers in Creative Direction for nearly 20 years, I've turned my attention to local companies. From my KNOXFOODIE social media presence, local restaurants began asking me to help with their marketing efforts. This grew to include food photography, cocktail program development, menu design, and reputation management. It’s the desire to help the local guys compete with the chains and franchises (the guys with big marketing budgets), that has spurred Eric to offer these services to more companies. Social platform management: Instagram, Twitter, Facebook, LinkedIn Reputation Management: Yelp, TripAdvisor, Google, etc. Web development and integration with social media Ad placement (digital and traditional media) Menu design Design including ads, brochures, etc. Food/Product Photography @KNOXFOODIE on social media. There’s no “right brain only” here. I have the ability to develop creative solutions yet keep designs & messaging in context—so brands stand out & marketing objectives are met. My professional history is an amalgam of digital design & development, traditional branding & creative marketing campaigns to establish presence online and offline. I've served as Web Dev Director for a prominent e-learning company, Creative Director for the Sales Office of 125-year old W.R. Case brand & Creative Services Manager for nationally renowned tile manufacturer Crossville, Inc. as well as CD for an automotive aftermarket company. With this varied background and a great aptitude for both design & technology, I have guided deeply rooted, even historic brands to successfully be part of the digital/social/mobile marketplace while always maintaining brand integrity. Specialties: culinary. food. beverage. craft beer. foodie. social media. digital media. print. design. fine art. presentation creation. branding. digital marketing. web development. social & mobile strategies. client relationships.