Eric Melis

Background

About Eric Melis

Driving customer growth and loyalty through data-powered CRM & digital marketing. I am a Digital Project & CRM Manager with 4+ years of experience accelerating D2C growth for consumer brands in the Belgian market. At Groupe SEB, I lead CRM strategy and operations for Rowenta, Moulinex, and Tefal. Blending CRM automation, SEO, and analytics to acquire customers, increase engagement, and boost online sales. Key achievements: • CRM: Designed and launched automated journeys in Salesforce Marketing Cloud, boosting retention and sales. Achieved +30% turnover from opt-ins and +28% turnover from CRM campaigns (2024 vs. Ranking Belgium among the top-performing markets in EAMA for CRM-driven turnover (2025). • SEO: Built SEO strategies from scratch, delivering +185% impressions and +107% clicks for Tefal.be in one year (Q1-23 vs. Q1-22). • Analytics & Reporting: Developed actionable dashboards in GA4, GSC, Data Studio, and Excel to drive real-time, data-backed decisions. • E-commerce Activation: Orchestrated campaigns aligning acquisition and retention tactics with D2C objectives, consistently improving conversion rates and online revenue. Trilingual in Dutch, French, and English. Let’s connect if you’re looking to turn customer data and insights into measurable e-commerce growth and customer loyalty.