Eric Mistry

Background

About Eric Mistry

Chronicled success of over 44 years in FMCG Profit Centre Management, Sales & Marketing, Service Operations and Distribution in India and GCC countries Hands-on experience in concept selling for Food Services,extensive and intensive Distribution in Retail Channels, Marketing & Sales Projects, Turnaround Management, Brand Building and Corporate Communications. Proficient in managing business operations encompassing customer relationship management; negotiation of strategic alliances; market analysis; development of specifications and pricing; HR responsibilities and administration Enterprising leader, possessing polarizing personality with an impressive track record of contribution leading to streamlined operations, business transformation, heightened productivity and effective internal controls A forward thinker, team oriented and proactive leader with passion and speed. Exceptionally well organised, with a track record demonstrating self motivation, creativity and initiatives to achieve both corporate and self-development goals Core Competencies: Trade channel & category management Driving to succeed and excel Planning & implementation of marketing strategies Analytical strengths with a consistent record of growth in top and bottom lines Calculated risk taking acumen Product development and new product launches Market share improvement Packaging Innovation