Eric Netolicky

Background

About Eric Netolicky

With over 12 years of experience in digital marketing solutions for the automotive industry, I serve as a passionate and results-driven Senior Performance Manager at Cox Automotive—a privately owned company committed to transforming the way the world buys, sells, owns, and uses vehicles. In my role, I leverage Microsoft Copilot and AI-integrated digital marketing products to deliver smarter insights, streamline performance reviews, and help clients optimize their online presence. I hold certifications in Digital Marketing Certified Associate (DMCA) and IT Information Library Foundations (ITIL), underscoring my expertise in delivering effective, data-driven marketing strategies. My mission is to help clients achieve their business goals through innovation, collaboration, and continuous improvement—always prioritizing customer satisfaction and bringing diverse perspectives to every engagement. In my current role, I manage a $3.0M book of business across 90+ automotive dealerships, leveraging Microsoft Copilot and AI-integrated digital marketing products to drive performance and efficiency. I lead regular strategy sessions with dealership leadership, marketing teams, and managed services groups (SEO, Content & Creative, ADV), focusing on website analytics, digital retailing, inventory trends, OEM compliance, and continuous improvement opportunities. I build strong relationships with key stakeholders—including owners, general managers, and sales leaders—delivering tailored insights and recommendations to enhance website engagement and conversions. My expertise in CRM systems and persuasive presentation skills enables me to communicate effectively with clients and internal partners, ensuring alignment and measurable results.