Eric Nobelen

Background

About Eric Nobelen

NBLN Creative Consultancy B.V. is all about strategic growth, distinctiveness and strengthening brands. We guide companies in developing successful collections, optimising their assortment and better responding to their customers' needs. Our vision A collection is more than a set of products. It is a strategic tool to excel in a competitive market. With the right choices and creative strategies, we ensure profitability, customer satisfaction and brand reinforcement. What we offer • Strategic advice and guidance • Brand and range development that matches your objectives. • Well-founded choices for distinctive and commercial collections. • Effective growth strategies that create opportunities. Creative and commercial management • Trend analyses and mood boards with style, colour palette and materials. • Collection development based on a collection matrix and price pyramid. • Concept development focused on experience, storytelling and market value. Pragmatic approach • Global sourcing through a reliable network of leading suppliers. • Clear project management within planning, budget and deadlines. • Practical design for stands, showrooms and retail concepts. My expertise and strength With over 25 years' experience in creative direction, product development and brand strategy, I offer: • Coaching and mentoring creative, marketing and buying teams. • Knowledge of the market and innovative ‘out of the box’ ideas. • A proven track record in lifestyle, home, homedeco, furniture, tableware, kitchen and garden accessories. Why collaborate with NBLN? • Create a unique DNA profile that appeals to your target audience. • Develop collections with a perfect balance between commerce and style. • Build a brand that inspires and delivers results. Curious about more? Check out our website: for background information, inspiring examples and our working method. Or contact us directly on +31 6 2013 9314. Together, we will take your brand and collection to the next level!#brand strategy #trend analysis #sourcing #collecting #creation management #growth #product development #assortment advice