Eric Puente Tapia

Background

About Eric Puente Tapia

I am a results-driven digital expert with a BBA in Marketing and over 12 years of diverse industry experience. Over the past 7 years, I have specialized in AI development, machine learning, and quality assurance, successfully leading and optimizing projects for global brands such as TikTok and Google. I have contributed to the development of an AI-powered search chatbot and an autonomous voice assistant, and implemented data-driven strategies through A/B testing and quality assurance—improving user engagement and search relevance across LATAM and global markets. I bring 4 years of digital marketing experience with expertise in SEO & SEM, PPC and social media advertising, content review, cross-platform data analysis, and stakeholder communication. I consistently drive increased conversion rates, enhanced brand visibility, and improved operational efficiency. A dedicated team player, I thrive in fast-paced, deadline-driven environments while managing multiple workloads and ensuring exceptional customer satisfaction.