Eric Ruiz

Background

About Eric Ruiz

o Solid experience in (Digital) Marketing / International Marketing, Sales & Business Development / Clients Services, Project Management / Branding / Change Management / Innovation activities in global blue chip companies recently completed with a global sales & marketing role in the SaaS industry, a 5 year experience as the leader of a digital start-up company and with an Executive Master in Digital Marketing and Communication completed in 2017. o Change management techniques. o Lean Start-up. Design Thinking. Customer Experience Programs. Project management (Agile/Scrum). MVP/POC. Problem/solution fit, product/market fit. o Broad experience across various industries (B2B and B2C environments) and geographies (EMEA, Latin America, India, USA). o Development and execution of strategic plans including business plans, marketing / commercial strategies and execution plans, online and offline communication plans. o Definition of distinctive customer value propositions and business models. o Development and launch of innovative products. o People Leadership and recruitment of cross-functional teams. Management, motivation and coaching of commercial networks (agents, distributors and traders), strategic partnerships, and key accounts.