Eric S.
Lead Product Marketing Manager at Geotab
Based in Kitchener, Canada
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Seniority
Manager
Department
Advertising & Marketing
Location
Kitchener
Industry
Software Development
Company size
3.1K
Contact information
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e•••••••@geotab.com
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Background
About Eric S.
I’m a product marketing leader with 20 years in tech and over a decade leading GTM strategy, market insight, and positioning for high-growth data platforms. I specialize in launching complex products, aligning cross-functional teams, and enabling product-market fit that actually sticks. I currently lead go-to-market and market strategy for Altitude, a B2B mobility insights platform under Geotab. In this role, I’ve repositioned the product, rebuilt messaging from the ground up, and developed sales enablement to accelerate adoption across public and commercial sectors. My work has directly supported market expansion into freight, insurance, and infrastructure planning.
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