Eric Serra
Lead Design Engineer at Dyson
Based in Chippenham, United Kingdom
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Seniority
Manager
Department
Engineering
Location
Chippenham
Industry
Appliances; Electrical; and Electronics Manufacturing
Company size
12K
Contact information
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e•••••••@dyson.com
Phone
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Background
About Eric Serra
I’m an engineering leader passionate about creating practical innovation—turning early ideas into products that make a difference. With 10 years’ experience bridging electronics, mechanics, and design, I lead cross-functional teams and guide projects from rough concept to manufacturable, validated solutions. I thrive on complex challenges, clarify requirements fast, and drive progress through hands-on problem solving, rigorous prototyping, and clear stakeholder communication. From weekly C-suite reviews to direct team coaching, I ensure delivery and quality at every stage. I hold multiple granted and published patents in consumer tech, with a strong track record of designing systems that enhance user experience and demonstrate measurable impact. My ambition is to build diverse, high-performing teams and deliver innovations that improve everyday life.
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