Eric Smulders

Background

About Eric Smulders

I’m Eric Smulders and I have more than 20 years of experience in marketing management within the field of consulting and (Microsoft) tech. Being part of the Management team at Conclusion MBS, it is my responsibility to improve the market position as a company and brand. To achieve this, I leverage my core competencies in marketing strategy, merges and acquisition rebranding strategies, product marketing, ISV marketing, partner marketing, employer branding, content marketing, customer success, design, and branding. I also have a strong focus on innovation, market trends, and international event management. As a Marketing Manager, I manage a team of marketing specialists, oversee the budget, and develop and implement a strategic marketing plan from scratch. I am passionate about creating and activating the commercial B2B brand and the emotional messaging framework, as well as engaging customers for a customer success strategy plan.