Eric Swanson

Background

About Eric Swanson

I specialize in growth marketing, lead generation, and content optimization for B2B, B2C, and SaaS. I help businesses tell their stories and scale user and client acquisition through digital marketing, SEO, content marketing, affiliate and influencer marketing, copywriting, and web optimization. My experience includes driving product strategy, execution, and management through innovative online and offline marketing tactics. I have a proven track record of producing acquisition programs that maximize lead generation, retention, and conversion. I am particularly passionate about the SaaS, Government, Travel, IT, and Construction sectors. I base my strategies on comprehensive research into market trends and competitive landscapes. I prioritize high-value opportunities to maximize resource allocation and drive growth. My collaborative approach ensures seamless execution of project priorities, from funnel creation to conversion rate optimization (CRO). I have developed and implemented comprehensive media buying workflows, from ad setup and campaign structure to reporting and automation. My experience with running cost cap and highest value campaigns ensures profitability and scalability targets are met. By analyzing data and qualitative inputs, I uncover gaps and opportunities, creating viable strategies to leverage them. I have executed a variety of paid ad campaigns, including lead generation, e-commerce, and traffic campaigns across platforms like Meta, Google, TikTok, LinkedIn, X, and Pinterest.