Eric Szegda

Background

About Eric Szegda

SETTING VISION Brought on board at Bauer Media Group to pull the launch of the SIP business back on track and stem declines of -14% 10Y CAGR in the flagship brands Women’s World and First for Women; grew revenue +15%. DRIVING TRANSFORMATION Developed and implemented long-term strategies that moved the organization away from a reliance on intuitive product-development and towards a model focused first on the consumer, and then retailer partners by leveraging both qualitative and quantitative data and insights. BUSINESS DEVELOPMENT / SHOPPER MARKETING / BRAND MARKETING Track record of creating, championing and then implementing novel (to the company) strategies to realize untapped revenue streams, drive consumer engagement & brand sentiment resulting in revenue & brand growth in waning business categories. PRODUCT DEVELOPMENT Oversaw the strategy and execution for new products resulting in launching 5 new magazine products. Specialties: Brand Marketing Strategy & Innovation | Qualitative & Quantitative Research & Analytics | Customer Segmentation | Consumption/Loyalty/Retention Programs | Digital, Mobile, Experiential, TV & Print Brand Activations | Advertising Partnerships | Logistics & Supply Chain | Pricing Strategy | Shopper Marketing | Retail Sales & Marketing CRM | Subscription Marketing | Product Development | P&L Management | Staff Management