Eric Trow

Background

About Eric Trow

I have developed a somewhat diverse, yet highly complementary background that uniquely benefits my clients. I've devoted years to developing my chops as a respected, top-level marketing professional and leader in brand strategy, account planning (voice of the consumer), creative leadership, and team building. I spent years as a professional voice talent and studio singer with national credits. Simultaneously, I gained international recognition as a leading motorcycle industry safety/proficiency expert, moto-journalist and public speaker. While the experience is certainly diverse, the resulting blend of experiences and perspectives has given me a profound ability to look at challenges in new ways, see nuances that others miss, simplify complex problems quickly, develop powerful, non-traditional solutions, and present compelling arguments to client leadership. My goal is to continue to deliver relevant and powerful strategies that improve business for clients, and be a valued mentor to my colleagues, readers and students. Specialties: Advertising & Marketing: Brand strategy; rebranding; messaging; account planning; consumer insight analysis and strategy development; concept development (creative, strategic and business); writing; voice talent Motorcycling: Advanced on-street motorcycle skills expert; AMA Outstanding Road Rider Award recipient; moto-journalist (Rider magazine); speaker; former Motorcycle Safety Foundation instructor