Eric van Schaik

Background

About Eric van Schaik

Back in the day, I was a copywriter. This meant a lot of reading then. Now, it means glasses. Since then I've been focused on how we can influence purchase decision. This led me to working at OMD on Telstra's consumer and B2B products, strategic sponsorships and Global Enterprise Solutions. Here I had the opportunity to drive Telstra's first test with Google Cardboard through a partnership with Sydney's NYE fireworks, helped portfolio manage their Platinum product and GTM strategy as well as lead them from a Telco to Techco - via implementing a revised marketing hierarchy. At Maxus (Toronto) I connected Nestle's confectionery with Canadians through building integrated ecosystems across online, content and platform (Xbox). I encouraged Cetaphil to be a purchase referenced by brand, not by product. I questioned the people of Quebec what their favourite Nespresso pods were and I asked for the generosity of strangers to donate to World Vision. From here, I landed in Mindshare where my key client was Volvo. During my time on Volvo, we helped launch their All New XC40 through omni-channel tactics, provided provocative recommendations on the future of brand integrations and helped drive always on awareness which helped positively impact sales. During my time in agency land I have further developed my strategic thinking and curiosity. I want to dive down the rabbit hole and understand the core needs of consumers and irrational decisions. I believe that data and creativity go hand in hand when looking to make new experiences. When I'm not amidst the hustle and bustle of the work place I enjoy surfing, playing music and frequenting gigs.